E-commerce; luxury home decor, accessories and storage for wineÂ
YEAR
2024
THE CONTEXT
Sip of South America is an event series hosted by Wine Enthusiast. Completed during my time at Wine Enthusiast, I was tasked with leading a complete rebrand of the event, including the logo, typography, color palette, and supporting graphics/icons.
THE APPROACH
The logo design was rooted in fusing the ideas of wine and wanderlust. The primary logo was crafted to combine the silhouette of a wine label with a geography pin, while the design incorporated map topography and a vibrant South American color palette to reinforce the theme and destination.
THE OUTCOME
The event design was so successful that Wine Enthusiast requested an immediate roll-out for their other events to establish a cohesive series brand. Since then, I have worked on the branding for Sip of Italy and the overall Sip Event Series, proving the success and versatility of the initial design strategy.
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