Product Display Design
P.O.P / product displays
footwear displays: zig-zag sole display, branded wooden block, accent wooden block, and a branded sign holder block
THE CLIENT
Jambu Shoes
INDUSTRY
Retail and E-commerce; comfort and outdoor fashion footwear
YEAR
2021
THE CONTEXT
While operating as the in-house creative lead for Jambu, I was tasked with designing new product displays. The primary goal was to create unique and interesting displays that would captivate trade show attendees while effectively highlighting the specific features and aesthetic of the footwear collections.
THE APPROACH
To align with Jambu’s whimsical brand personality, a fun and playful zig-zag finish was incorporated into the metal rod footwear display, strategically focusing attention on the unique detailing of the shoe sole. Separately, a block riser was designed to display single shoes and to be easily stacked for alternative branded usage. A corresponding block sign holder was created with a 1/4″ slit to efficiently display rotational signage specific to each shoe, collection, or feature.
THE OUTCOME
The resulting display components provided versatile, branded solutions that successfully drew attendee attention and effectively communicated the features and whimsical personality of the footwear collections.
zig-zag sole display
wooden block shoe riser with a raised plastic logo
block sign holder
pop-up wall display with shelving
