Fandango: Men’s Grooming
CLIENT
Fandango: The Rugged Man
INDUSTRY
Beauty, men’s grooming line
YEAR
2015
THE CONTEXT
Designed a comprehensive brand identity for a seasonal product line. The project included a logo family, typography, custom illustrations, and packaging design to brand products.
THE APPROACH
The key customer profile included users focused on travel and the outdoors, seeking versatile products with minimal hassle. The goal was to target the active outdoor-type customer who buys durable, effective, and stylish products. The visual strategy focused on minimalist Art Direction and photography to evoke the product’s lifestyle.
THE OUTCOME
The scope included: logo family, typography, custom wilderness illustrations, and packaging design.
