Rebranding & Web Design

team photography
identity refresh
PowerPoint templates, LinkedIn banners
website redesign
CLIENT
Crayhill Capital Management
INDUSTRY
Alternative Asset Management and Private Credit
YEAR
2026
THE CONTEXT
Crayhill Capital Management came to Haze Creative Studio with a clear challenge: their branding and digital footprint had been static for a few years. The firm’s visual usage and website navigation had become unclear, failing to reflect their true market positioning and corporate caliber. They required a complete structural refresh that would articulate their expertise, align their internal team presentation assets, and streamline a cluttered digital presence to match their modern growth.
THE APPROACH
As the creative lead, Haze established an authoritative visual system, overhauling the firm’s color palette with high-contrast corporate tones and constructing a sophisticated typography hierarchy. We then led the art direction for a comprehensive team photoshoot, carefully balancing structured founder portraits with authentic environment and collaboration shots to humanize the brand. Finally, this fresh identity system, documentation guide, and custom imagery library were deployed to completely reconstruct their web platform from the ground up, prioritizing intuitive, high-end UX.
THE OUTCOME
The transformation brought Crayhill Capital into crystal-clear focus with a cohesive visual ecosystem built for the future. The firm launched a premium, responsive website, updated presentation templates with data visualization graphics, a detailed Brand Guidelines book, and a cohesive image bank, including updated team photography.
Team photography by: Simi Vijay
before & after rebranding

Haze built an authoritative visual system, redefining the color palette, typography hierarchy, iconography, and curated imagery.

curated images
website redesign

Haze delivered art direction for the team photoshoot, creating a detailed styling brief and providing on-site direction.

styling brief and photography planning
team photography
Helen, from Haze Creative, is a joy to work with. She is so prompt, professional and has such a knowledge for creative branding. She communicates openly on what she recommends while also being able to see your personal brand/companies end goal. I would highly recommend Haze Creative for any creative project needs and will be going back to her for any future projects.
morgan holcomb
Investor Relations Analyst at Crayhill
I was nervous to undertake this project because I felt it would take a ton of time and it would be hard to get consensus internally on any changes. Helen made this whole process so smooth. Helen provided the structure and organization for us to deliver the information she needed to turn around what we needed. The biggest project is the redesign of our website. Helen led that effort beautifully and has worked with our incumbent designer in a smooth way. I am super grateful for Helen’s professionalism and expertise.
katherine taylor
Head of Marketing & Investor Relations at Crayhill
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