Type & Graphic Coasters
coasters
CLIENT
Wine Enthusiast
INDUSTRY
E-commerce; luxury home decor, accessories and storage for wine
YEAR
2025
THE CONTEXT
Wine Enthusiast required custom typographic design for a limited edition, giftable set of four coasters intended for retail distribution.
THE APPROACH
The main goal was to design playful graphics while upholding a mature and cohesive aesthetic. I achieved brand unity by maintaining usage of the existing brand fonts and directly tying the graphics to the product. This was done by using shapes and silhouettes of recognizable, existing Wine Enthusiast products as the visual elements.
THE OUTCOME
After designing an assortment of type treatments and type-and-graphic combinations, we selected four top contenders to be produced for the final set.
