Ethica Wines and Wine Enthusiast created a one-of-a-kind experience blending the worlds of wine, fashion, and experiential art. With the goal of shedding light onto four specific Ethica Wines, I art directed the captivating visual graphics for their exclusive fashion show.
THE APPROACH
To celebrate the wines’ flavor profiles, we conceptualized storyboards for four distinct, beautiful and immersive videos—each one visually keyed to a specific wine and its palate. While lifestyle influencers walked the runway unveiling looks inspired by each of the four wine brands, captivating immersive videos played in the background. This created a unified, dynamic look where style and wine converged.
THE OUTCOME
Through mindful video direction, the colors, tasting notes, and wine personalities were vividly to life. Overall, Ethica Wines was thrilled with the final results of the four videos evoking the notes and character of each of the wines.
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